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Get lost with us
Problem
Gen Zs would rather shop online than face the maze-like challenge of IKEA in-person.
Insight
Gen Zs often cope with challenges by turning them into games.
Idea
By turning Ikea into a treasure hunt game, it enters the gamification space for Genz.
The main challenge of the brief was to get GenZ into the store rather than making a purchase online. So we decided to turn IKEA into a treasure-hunt game by hiding NFC cards throughout the store and have Gen Zs find them by solving riddles from the IKEA app.
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